explaining what an MIS is and why information is important to marketing?
Written by infomarketer on February 10th, 2009
Cana asked:
Research a traditional company that uses a good Marketing Information System to gather data. Describe how they gather information, the type of information gathered, and how that information helps the company market its products.
Research a traditional company that uses a good Marketing Information System to gather data. Describe how they gather information, the type of information gathered, and how that information helps the company market its products.
Tags: Information Marketing, Information Research, Marketing Information System
3 Comments at "explaining what an MIS is and why information is important to marketing?"
Don’t all companies pretty much rely on misinformation? I believe it’s used to hide product flaws, exagerate or manufacture strengths, and publicly disparage competitors. Oh, MIS-information. I see.
you should be able to find some answers on this article which has alot on marketing
I am the eCommerce Director for a company that does everything you describe. Email me at and we can set up a time for a call.
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