Social Bookmarking – Effective Viral Marketing and Web Promotion Tool
Written by infomarketer on December 3rd, 2009
Social bookmarking has been used by many to share their favorite websites, articles and web contents to other users. It is a way for like-minded individuals to connect with each other and share related areas of interests. This is also a great tool for you to promote your business and reach your target audience cost-effectively. By combining this practice to other internet marketing strategies, you can easily help launch your business and maximize the usage of your marketing campaigns.
The concept
Aside from being a popular website-sharing practice, social bookmarking is also an excellent rating tool for users. Articles, contents and websites stored and shared in bookmarking websites are rated by other users for their usefulness, content and relevance. The higher the rating, of course, the greater the impact to the specific community collectively interested in a topic of interest.
The benefits
While being a good web-based bookmark storage tool, social bookmarking is also an excellent web promotion practice being used by many internet marketers today. By combining their SEO and SEM advertising campaigns with bookmarking, they can quickly acquire desired results and gather more audience in the process.
One popular benefit of the practice is viral marketing. This can be easily translated as word-of-mouth. Any content posted with tremendous relevance and thought-provoking characteristic can easily spread in the online community like a virus, so to speak. This is how overnight internet sensations are made. One person sees a topic, sends it to another, and that person sends it further to another person, and so on and so forth; until the topic becomes viral.
This is a long shot for many since it’s definitely difficult to measure the mass effect of the contents or articles they post. While it’s indeed possible, it takes a lot of time, creativity and effort on your part. Don’t lose hope yet, though, because bookmarking also has other several benefits, including web promotion.
If you’re just starting out in the online market, you can easily and affordably launch your business online through several bookmarking websites. It isn’t enough to create a website for your business. Without the proper press releases, you can’t expect it to garner views and interests from your target audience.
But by saving relevant web content or articles from your website at social bookmarking websites, you can eventually reach to your target audience. The great thing about this, too, is its cost-effectiveness. Most bookmarking sites are free, which means you can launch marketing efforts without spending considerable marketing funds.
Mark Michael Ferrer
Social Bookmarking
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